An SM Supermarket campaign focused on the new Magnum Gold launch tapped online influencers and bloggers in an online campaign.
Four simultaneous coverage was conducted in four (4) different SM Supermarkets in Metro Manila each with blogger coverage.
This successful digital campaign was supported by a product seeding visible through Instagram using the #GrabtheGoldatSM hastag for the next four weeks.
Magnum Gold 2 For 100
#GRABtheGOLDatSM
SM Supermarket Magnum Gold Station
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